How to Organize a Demonstration to Protest NPR's Unfair Coverage of Israel on March 27th

1. go to www.npr.org, click "find a station," and find the street address of the station in your city.

2. Decide whether you will hold your rally at noon or at 5.  Since March 27th is a Thursday, this will depend upon the location of the NPR station and upon where your protesters will be coming from.  If the station is in a downtown location, a lunchtime rally may work for you.  If the station is at the edge of town, it may be easier to get a turnout at 5.

3. Contact us with this information:

a. The call letters of your station
b. The street address
c. The time of the rally
d. The name of the organization(s) sponsoring the rally in your city - if any.
e. The name, phone, and e-mail of one or more rally organizers. 

4. Download the materials from this site.  They include:

a. Statement of Purpose
b. List of suggested placard slogans
c. A handout documenting NPR's bias that can be printed back-to-back on a single sheet of paper and used as a handout
d. The rally announcement

5. Take the announcement and enter the time and street address where your rally will take place.  Many NPR stations print helpful maps or directions for reaching the station which can usefully be included.  Send this announcement to members of every synagogue and Jewish organization in your city and ask them to circulate it.  This rally will self-advertise. 

6. Don't  let fear of a small turnout deter you.  This fear is unreasonable because:

a. This demonstration is self-advertising.  The Jewish community is so fed up with NPR's anti-Israel bias that this is truly a case in which: If you announce it, they will come.

b. You do not need a huge turnout to have an effective rally.  Because turnouts in the big cities will be large and because rallies are being held in cities from coast to coast, even a small turnout in your city will merit press coverage - and lend important assistance to this nationwide effort to bring serious scrutiny to NPR's prejudiced coverage of the Middle East..

7. Compile a list of all media outlets in your city.  This should include every newspaper, including college newspapers, Jewish newspapers, and suburban weeklies, television stations, and radio stations - including the NPR outlet that you will be demonstrating against.  All media outlets have WEB sites on which they give simple, clear instructions about where to send press releases.

8. Someone has to sign the press release.  This is no big deal.  If you are a member of an Israel Action Committee, you sign it  "American City Israel Action Committee."  If you are an individual, congratulations! for the next couple of weeks you constitute the "American City Israel Action Committee" - or whatever name you choose.  After the name of the organizing committee, you must list "contacts," the names and telephone numbers of one or more individuals whom reporters can call with questions.  This is no big deal.  If you read our single-page handout: How Biased is NPR, you can answer reporters questions.  The most important things to remember when giving a media interview are:

a. Be polite, never angry
b. You don't have to answer leading or antagonistic questions.  If you don't like the question, don't answer it.  Instead, you can answer any question by reiterating the evidence about NPR's biased reporting.
c. Boil your years of outrage over NPR's pro-Palestinian slant down to a few simple facts:
*NPR gives far more airtime to Palestinians who are killed when the IDF is routing out terrorists, than to the victims of deliberate acts of terrorism.
*NPR whitewashes terrorism by calling terrorists "activists" and "militants"
*NPR holds Israel responsible for the fate of Palestinian refugees, but never holds Arab countries responsible for keeping them in camps for three generations (every other refugee problem of the past half-century were solved by resettlement.) 
*NPR never mentions the fate of the 900,000 Jewish refugees driven from Arab lands.  These victims did not choose to flee.  They were stripped of their property and driven from their homes of 2,600 years.
d. Remember that whatever you are asked, these are the things that you want to say.

9. Download the press release that will appear on this site, type in your contact information, and send it to reach the media outlets in your city on March 24 or 25.

10. Inform the police that you are organizing a protest rally.  You do not need a permit for a rally in which the protesters hold signs and walk up and down the sidewalk.  Informing the police is a matter of simple courtesy since they will wish to arrange their schedules to have extra officers on hand. 

10. You can print up placards or encourage demonstrators to make and bring their own.  All it takes is a magic marker.  Placards are important.  You want lots of them to make the rally look good.  Keep in mind that the only news most people will  have of this rally is the photo of someone carrying a placard that will appear in the morning paper.  With this in mind, when you are making signs remember that we are protesting the fact that  NPR gives news biased against Israel.  If you come up with a slogan, ask yourself this question:  If this is in the one legible slogan that runs in a photo in the morning paper, will it convey the message that NPR is giving us inaccurate, unfair news that is biased against Israel?